and expertise
is our foundation

Company Background

Wel.Co is a multifaceted development business specialising in building Australian communities. Founded by Andrew Welsh, Wel.Co is the result of his unparalleled passion for and commitment to building developments with integrity. With over 50 years’ combined experience and expertise in residential, commercial and retail developments, Andrew and his team have built some of Australia’s most awarded community developments and continue to set standards in the industry by building homes and communities that people want to live in.

In an ever-changing market, we seek to do things better and smarter. To build the foundations of future communities, we embrace technology to focus on smarter growth, while staying nimble and dynamic to deliver agile solutions in an evolving industry.

Andrew Welsh

Andrew Welsh
Founder & Managing Director

Andrew’s innate ability to problem solve has enabled him to successfully source development opportunities and acquisitions, and see them from approval stage to completion. His commercial marketing acumen and practical execution experience has achieved outstanding results, with his single-minded focus and tireless work ethic constantly inspiring others.

As a professional footballer in the Australian Football League, Andrew’s honesty, courage and dependability saw him become Vice Captain of Essendon Football Club. Today, in business, his dedication and success have secured him equally high standing.

Following 10 years in the AFL, he left to pursue a business in construction and land development, working alongside some of Australia’s largest and most respected property developers. After founding the start-up Sitetech Solutions and establishing it as a profitable enterprise, Andrew has turned his focus and dedication to building Wel.Co.

Andrew Ashwood

Dr Andrew Ashwood
General Manager – Developments

As General Manager – Developments at Wel.Co, Andrew brings a proven record of over 15 years’ experience in development management and projectengineering, both at Villa World, as well as companies such as Amex Corporation and BMD Group. Andrew has a diverse educational background with degrees in engineering, law, an MBA, and a Doctorate in finance.

Throughout his career, Andrew has managed numerous residential development projects, from small group title projects, to 7,000 lot master plannedcommunities. With a strong emphasis on getting the job done, project delivery is one of Andrew’s stand out skills, which he has demonstrated across a wide range of projects in several geographic locations. Andrew has significant experience in managing development portfolios in Qld, NSW, and Victoria and previously worked for a large publicly listed company where he was the General Manager for both NSW and Victoria.

A highly regarded project, development and business manager, at Wel.Co Andrew leads an experienced development team and the successful delivery ofprojects statewide.

Luke Heathcote

Luke Heathcote
General Manager – Finance

Coming from a family in the trade industry, Luke has always had a strong interest in construction and property. Throughout his career, Luke has worked in a wide variety of property related sectors, including agriculture, commercial property, infrastructure, construction and property finance.

Luke’s background as a trusted senior financial and governance professional has seen him work with some of Melbourne’s leading property professionals, with 15 years’ senior management experience across a broad range of private and public entities including roles with nationally recognised builders and infrastructure companies. Luke’s practical experience is backed up with CPA and FGIA membership, as well as a bachelor of commerce.

Greg Fifield

Greg Fifield
General Manager – New Business

With a Bachelors Degree in Valuation and Property Management, Greg has a solid understanding of property and cashflow fundamentals, working in the commercial and residential valuation sector in Australia and New Zealand for over ten years.

Greg made the leap into development as an Acquisitions Manager for a local private development group, where he was involved in acquiring a number of substantial medium and high density projects. Identifying the greenfield sector as his focus, Greg became Acquisitions Manager for an ASX listed developer in Victoria, where he acquired multiple projects for the company, including structured deals and landowner partnerships (Development Management Agreement). Greg was also involved in delivering many highly successful projects in the western growth corridor, from planning and sales through to construction and delivery.

As General Manager of New Business at Wel.Co, Greg uses his extensive industry network to identify strategic opportunities for Wel.Co and facilitate new areas of business and growth for the company and our clients.

Our Vision

Inspired by new possibilities and forward thinking, we are bold challengers in an evolving industry. We seek to do things better and smarter. Always nimble and adaptable to change. Beyond bricks and mortar. Beyond streets and pavements. Beyond house and land.
We create moments.
We help deliver dreams.
We curate communities.

We deliver well beyond.

Our Expertise

We have assembled a team of industry leaders and change-makers to challenge the status quo and keep Wel.Co at the property development forefront. Each person is an expert in their field and we come together with a shared passion to deliver the best outcome with absolute confidence.

Our Values

People and relationships are at the heart of what we do. As a trusted name in the property industry, we take pride in working collaboratively to fulfil promises on time and with integrity. In a dynamic and inclusive culture, our people are free to think differently and explore the possibilities that lead to exceptional communities.


We empower our people to make decisions for the business, creating a nimble, efficient environment that delivers the best outcomes. We offer the freedom to explore new possibilities, and in the process, realise our true potential.


We are passionate about helping purchasers imagine their dream home and creating places people want to live in. More than just delivering smart design ideas, outstanding value and uncompromised quality, our personalised service demonstrates just how much we love what we do.


We are an inclusive organisation that sees strength in diversity and offer equal opportunities to everyone. Our culture is about celebrating unique differences, be it amongst ourselves or in the communities and places we build. Together, we work hard to deliver results, but we do not take ourselves too seriously.


We have a proven track record of delivering beyond expectations, a trusted name in the property and construction industry. We offer reliable investments for people in an ever-changing market, a promise of unshakeable integrity and future-forward thinking.